4 Things to Consider for Using Promotional Products

download (5)The prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

Plan – This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you should count them and then take some quick customer feedback about whether they like the gift.

• Promotion rather than overshadowing – While deciding the object make sure that they are meant to highlight your business and not overshadow them. These are intended to get your customers excited about your product. So you should make the choice accordingly.

Proper Reflection of your business – At the time of making the choice make sure what each item conveys about your business. You should also consider if those freebies will be appropriate for the group of consumers that you are targeting. You should also give a thought about whether they portray your core business values.

Plethora of choice – While selecting personalised objects for business promotions, there are several times when you get tempted to purchase a single item for a greater amount of discount. But for general marketing, you should consider a variety of articles. One product is quite good for promotions and events. But for the rest of the occasions, there should be a range of products, on the basis of size, usage, actual value and perceived value. This is necessary because different events call for different gifts. For example, you should not gift one of your most loyal customers with just a keychain. That is why you should always opt for a variety of options.

The above are some of the tips that you must consider for advertising using these.

 

Different Components Of A Marketing Mix

the-marketing-mixThere are several ways for promoting a product in various areas of media. Promoters today use the online advertisements, endorsements, special events, and magazines or newspapers to promote their products and/or services. For customers frequently purchasing their products, there can be incentives given like free items and discounts.

The act of advertising a great service with either a short or long term goal of boosting sales is product promotion. Lots of companies these days make use of various marketing techniques through different communication mediums. Today, not a single medium is better than another since the most efficient medium to use will greatly depend on the type of product you are showcasing.

Nowadays, more and more companies are considering of using social media channels to advertise their products and services. Know that with these methods, companies will have the ability to showcase their offerings to anyone. In fact, because of the popularity of social media, most businesses had great success in showcasing their products, most especially to the younger generations who prefer to go online rather than watching the television or reading newspapers.

Basically, there are 3 main objectives of promotion. These are to increase demand, to differentiate a single product from other competing or similar products, and to present information to your target audience.

5 Components Of A Marketing Mix

Advertising – An identified sponsor will present ideas, goods, or services. Examples of these are print ads, brochures, direct mail, billboard, posters, motion pictures, banner ads, emails, in-store displays, and Web pages.

Sales Promotion – Both media and non-media marketing communication are used for a limited time in order to boost consumer demand, enhance product accessibility, and stimulate the demands of the market. Examples of this will include contests, self-liquidating premiums, product samples, coupons, trade shows, exhibitions, and tie-ins.

Direct Marketing – This is an advertising form allowing businesses to communicate straight to the clients. Techniques will include interactive consumer websites, email, mobile messaging, promotional letters, outdoor advertising, fliers, and catalog distribution.

Personal Selling – This is a process of persuading prospects to buy your products or services or perhaps to act on any idea with the use of oral presentations. Examples are samples, telemarketing, and sales presentations and training.

Public Relations – This is done by planting significant news about the goods you offer or perhaps a great presentation of it in the media. Examples will include charitable contributions, seminars, radio and TV presentations, and speeches.

The competition in today’s market arena is very tight and crowded. Hence, for businesses wanting to stand out from the competition, they must use excellent marketing techniques. Hosting events can be a great strategy.

 

Why Account Based Marketing Solutions Still Need People to Do the Work

download (4)Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to help scale the work being done. These types of solutions are customer service tools, sales generation tools, sales and marketing automation resources, and the like. While these tools may do the work for you, experts in sales and marketing are still required to help manage, analyze, and execute on what’s working.

Take a high level look at the workflow of how marketing and sales resources use technologies to support their ABM strategies to further align sales and marketing teams to skyrocket growth.

Understand Your Data

Whenever a marketing team runs a social campaign, like a Facebook or LinkedIn ad, there are always results provided at the end of the campaign, showing the target audience and engagement received:

A marketing professional is able to take this data and apply it to what’s producing the most results. A great way to see what’s working versus what isn’t is to create two separate campaigns, called an A/B test campaign, each targeted to a specific audience and look at which is driving the most results – whether that be lead capture forms, website clicks, or engagement (likes, shares).

Use Intelligence As The Foundation To Your Digital Marketing

Once a marketing professional analyzes results from a targeted campaign, they are able to identify which activities are best to activate based on what has been providing the most ROI. If a business is using ABM-strategies to engage current customers, they may include nurture campaigns that are personalized to specific industries. Through analytical insights, teams can create digital campaigns by vertical, including content that is relevant to who they are targeting specifically. This can be personalized newsletters, Facebook ads, or even promoted tweets. Teams are able to create targeted social ads based on what Facebook pages or Twitter handles users like, making their promoted tweets or Facebook posts even more purposeful to an audience.

Execute On What Works

Once campaigns are created via various digital channels, marketing professionals are critical for taking real-time action. If a team creates two separate marketing campaigns on LinkedIn, for example, and discover that one is performing better than the other, your team can pause the lesser-performing ad and double down on the greater-performing one. This is true for campaigns across several different social channels.

 

What to Look for in an Email Marketer

download (3)Email is NOT dead! We repeat: Email is not dead! Email may seem like an archaic method of connecting with customers with new, engaging technologies disrupting markets, but it’s far from being pushed out of the digital space. With more people adapting to mobile – 70% of adults have smartphones; this stat is 85% for young adults (PewResearchCenter) – email is being viewed more, just opened in a different place. According to Experian’s “Quarterly email benchmark report” (Q4 2015), “65% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015.” We’ve made our point – email is here to stay.

When working on incorporating email into your digital marketing strategy, look for these skills in an email marketing consultant:

UNDERSTAND YOUR MARKET

Not every email is for every market. Make sure the email marketer you’re working with understands the different audiences you are targeting and how to market to them appropriately. If you’re a talent management agency, for example, and your main markets are manufacturing and industrial lighting, two different emails of content are required to be relevant to both types of groups.

A/B TESTS ARE YOUR FRIEND!

A/B tests are key for testing new methods of engagement with your subscribers. LinkedIn Pulse recently featured a great article by QASymphony that provided a use case of an A/B test. The company created two different emails to drive sign ups, one with a multi-step process, and one with a single-step process:

The company noted that the content was exactly the same aside of the CTA (call-to-action). The results showed that Version B (showed as Variation #1 below) had a 22% higher conversation rate than the two-step process email:

While the simpler, lesser-step process may seem like an obvious result for higher conversion, it’s key to understand how the data affects the sales funnel, per QASymphony’s article. Higher conversions equals higher revenue, and this specific example doesn’t require an increase in marketing spend, simply a shift in strategies.

HOW TO GET – AND KEEP – NEW SUBSCRIBERS.

Are you missing opportunities to capture new subscribers? Free tools like SumoMe provide pop-ups for websites to capture email addresses. If you’re tweeting about a blog post, press release, or the like, have a pop-up appear to prompt users to opt-in to your newsletter. SumoMe offers features that allow you to customize how and when the pop-up appears: in the middle of the screen, bottom right, every fifth time a visitors clicks to your site, etc.

Your email marketing tool, like MailChimp, can break down which subscribers are opening and clicking on content within your emails so you can see what content is driving the most engagement. Make sure to curate content that’s resonating with subscribers, showing them that you’re paying attention to what they want to read.

 

Is Predictive Intelligence the Frontier of B2B Marketing

download (2)In the last century, the world saw a massive revolution of innovation.

Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of life.

It’s already used in machine translation, email spam filters, ATM check depositing and facial recognition – and that’s just what an average person uses day-to-day.

Predictive intelligence is making businesses more efficient, effective and successful. B2B companies deploying predictive intelligence for marketing activities are closer to the holy grail of understanding each individual customer – and personalizing all content to their needs and interests.

Technology not far from artificial intelligence is making a significant impact on the marketing industry. In fact, 86% of marketing executives have already indicated they have seen a positive return on investment in marketing technology and predictive analytics. The future of B2B marketing will focus on predictive analysis and intelligence, and have a major impact on lead scoring and content targeting.

The Transformation of Lead Scoring

Lead scoring is essentially a points system used to determine where your prospects are in the buying journey. The idea is to look at customers uniquely for a better understanding of what they looking for, what you can provide them with – and if they’re likely to make a purchase.

Manually scoring leads, with this helpful guide, can be an excellent introduction to the strategy of fully comprehending customers. Assigning this responsibility to your B2B marketing team brings consistency, reliability and focus to a personalization approach.

Beyond manual lead scoring lies predictive lead scoring. This is a proactive way to accelerate the sales process by determining which customers are ideal based on past behaviors and purchasing history.

This takes into account other technologies, such as CRM or marketing automation, and demographic information to predict whom sales and marketing should be nurturing closely. Still done semi-manually, this method uses the insight from traditional lead scoring and blends it with modern ways of working.

In terms of the future of B2B marketing, predictive lead scoring using predictive intelligence is yet one step further. This is even more accurate than basic lead scoring, because of its correlation between patterns discovered in both a company’s first-party data and general third-party trends.

It has also become the standard for most companies, especially technology-based businesses. A 2014 study revealed 90% of users agree predictive lead scoring provides more value than traditional approaches. The comprehensive nature of looking at customers holistically and integrating that insight into how you communicate with them can fast track your marketing efforts.

Given that artificial intelligence can predict the status of hundreds of prospects in a matter of minutes, marketers have everything to gain by using this technology.

A recent Gartner study concluded that predictive intelligence is a must-have for B2B marketing leaders. Just as marketing automation is being adopted widely within the marketing industry, predictive lead scoring is likely to follow.

The immediacy of reaching customers, understanding their needs and effectively determining their value to your company has created a necessary place for predictive intelligence in lead scoring.

The Power of Personalized Content Targeting

Predictive intelligence, an important component of predictive analytics, is also critical in learning which pieces of content to target to which customers. After predictive lead scoring reveals where each customer is and might be headed in the buying journey, you can glean insights from predictive analytics for establishing the tone, material and style of content each prospect will respond to most fervently.

An algorithm that determines the factors influencing a prospect can also pull the appropriate content. Just as you would send additional white papers to a manually-scored lead with interest in more in-depth material, this algorithm identifies the many customers to whom whitepapers would apply.

Sending the right content is just as important as creating it in the first place. Predictive analytics also leads to informed idea generation and content development.

Using predictive analytics in your content marketing takes careful consideration, but can be done successfully if you know the right data points to use and what to integrate into your existing strategy.

Seeing what content receives the most engagement and is most worthwhile to your prospects helps you tailor future content to those interests. Even with predictive analytics on your side to help you gain incredibly beneficial insights, it still takes a human to use the insight wisely and proactively.

Marketing professionals who work based on data, emotions and customer connections are the whole package in targeting content most effectively.

 

Mobile App Marketing 5 Success Stories to Draw Inspiration From

images (2)By 2018, less than 0.01% of all mobile apps out there will be commercially successful. That’s what Gartner says – and we’ve got no reason to doubt the forecast. With the proliferation of mobile app development tools & the rise of “citizen developer” initiative, building mobile software has never been easier. Code quality & application performance aside, the main reason why companies fail to crack the App Store and Google Play charts is poor marketing. If you have a brilliant idea for an app, you’d better forget about Rovio’s overnight success and spend some time (and dough!) on marketing.

Top Earners (iOS developers who generate at least $ 50 thousand in revenues – 12% of the App Store’s registered publishers) have $30 thousand as an average marketing budget and devote 14% of project time to promoting their project. In case you’re a startup & barely raised funding through Kickstarter, your app can still be a hit – as long as you choose the right marketing strategy. Here are some app marketing success stories that prove you can do more with less.

Marketing done right: top 5 app success stories

    • Stay.com. Although building an application for Android first is not a major trend yet, that’s what the guys from Cutehacks did. Stay.com enables users to create personalized travel guides, store them on a smartphone and use the data offline. The app uses first-hand information provided by best baristas, chefs and media personalities from all over the world, so you can feel at home no matter what city you stay in – and save some money on roaming. Cutehacks spent nearly 6 months simultaneously developing the Android and iOS versions of Stay.com, and here’s what they learnt. First, you can’t ignore the Android look of an application. iOS-inspired layouts will probably alienate Android users – after all, the App Store and Google Play have totally different UX/UI policies. Although Cutehacks delivered a good-looking app that easily handled different Android resolutions, they received tons of negative reviews from devoted Androiders. Second, there’s memory and performance. Back in 2012 (and that’s when the Stay.com app was launched), the size of an Android application was device-dependent, so Cutehacks had to do some major re-coding. Finally, they found out Facebook APIs were unstable and poorly documented and spent quite a lot of time searching for developer tips on Quora and Stack Overflow. It sounds like everything Cutehacks did went wrong, but it’s far from being true. The guys successfully implemented the ACRA tool, enabling users to send failure reports every time the Stay.com crashed. They also used Trello to enhance project management (and poor management is the reason why approximately 30% of all IT projects fail). But what makes their story worth citing is the timely changes they made to Stay.com once they discovered users weren’t happy with the current Android version. If you want to succeed, you should pay attention to user feedback – and follow the App Store/Google Play developer guidelines, of course;
    • Languages. Jeremy Olson, a tech-savvy college student from North California, launched the Languages translation app back in 2013. He was no stranger to mobile software development: his Grades app (enables students to track their grades throughout a semester) generated favorable reviews from both tech experts and general public. However, Grades didn’t bring any money, so Jeremy went for a more commercial project. The demand for translation application was – and still is! – really huge, so it was an easy option. Besides, there was no affordable translation application that worked offline on the market back then (takeaway #1: consider timing & demand for your product). Jeremy’s team went a long way to validate the app idea, determine desirable functionality and create great UX. However, the very first thing they did was define customer personas. Jeremy and his confederates were quite familiar with the translation experience, so they didn’t have to talk to potential users in person (although that’s how Zappos’ founder validated his business idea). A customer (or buyer) persona is a purely fictional character who possesses characteristics of your target audience. Olson chose several factors that influenced a person’s decision to purchase the program, including his age, occupation, language proficiency and the environment where Languages would come in handy. The team created three detailed personas, thus covering the majority of key characteristics of their target market. Creating a buyer’s persona is a key success factor to launching & promoting a mobile app – and most marketers still keep personas in a closet for whatever reason or simply don’t know how to use them;
    • Flappy Bird. The viral game hit iTunes in 2013, but it wasn’t until early 2014 when the app gained immense popularity. Dong Nguyen, a Vietnam-based independent developer who built Flappy Bird over a couple of days, said he managed to achieve the so-called virality through addictive gameplay. However, some tech experts (including Michael Silverwood of VentureBeat) believe it wasn’t the case. In order to understand how the game topped the App Store chart in the first place, we need to get a better insight into Apple’s ranking algorithms. There are several factors that influence an application’s chart position, including the number of installs received for the past few days/hours, reviews and retention. Instead of spending huge money on user acquisition, GEARS Studios decided to focus on reviews. By the time Flappy Birds reached #1 on iTunes, it was getting over 400 reviews per day. It went on to receive 700 thousand reviews in a couple of months, and that’s almost 200% more than Candy Crush got after a year. It looks like GEARS implemented a “dark pattern” – a rate button displayed every time a user ended a game session and wanted to start anew. The button was located a place where the play button would normally be; users tapped it by chance and were transferred to the App Store rate page instead. Pretty soon writing reviews of Flappy Birds became a trend, so GEARS Studios simply removed the button with another application update. We do not encourage you to trick app users. The lesson to be learnt here is that application chart performance is not always determined by the number of downloads;
    • Clash of Clans. Coming up with a great & 100% unique idea for an app surely increases your chances of success – but there’s nothing wrong with being a little cliché, too! There are hundreds of strategy games out there – with heroes, monsters, fairies and precious stones. Supercell, a previously unknown mobile software development company from Finland, decided not to reinvent the wheel and… simply built another one. In 2013 Clash of Clans was reportedly generating $ 4 million in daily revenues through in-app purchases – a lot more than an average freemium has ever earned. Supercell surely did their best to create beautiful layouts and addictive gameplay. Yet, it’s the right choice of app monetization tools that made Clash of Clans an instant hit. Basically, the game is all about monetization, but Supercell tactfully keeps it under the pushy line, so users who cannot (or don’t want to) spare a few bucks on virtual currency can still enjoy the game – they simply wait for another level-up a little longer. Once you download the game, you enter the tutorial stage and receive tons of gems for free. You spend the gems on upgrades, gold and magic elixir that protects you against goblins’ attacks. Everything is really cheap, so you keep on spending and go broke pretty soon. As the gameplay evolves, the prices skyrocket, and your buying behavior has already been formed! There were Clash of Clans users who spend up to $ 20 thousand on precious stones when the game was in its prime. The viral application maintained its top-grossing status throughout 2015 and beyond; in the ever-changing world of mobile applications, longevity is hard to achieve. In case you want to replicate Supercell’s success, make sure to develop a solid and well-thought-out monetization strategy;
    • CheckPoints and List Bliss. Todd and Mark DiPaola, the founders of inMarket, believe building a mobile app is similar to building a house: before you start, you should “put some time into thinking about what the rooms are going to look like”. The CheckPoints shopping app enables users to check in in almost any store nationwide and get instant rewards like digital coupons and discounts. The inMarket network now has over 46 million users; back in 00’s when the CheckPoints was at an early development stage Todd and Mark were struggling to decide on the app’s functionality. With List Bliss, they kept it simple. The app allows users to easily create shopping lists by scanning barcodes for different products and share the list with family and friends to check nothing’s missing. InMarket kept the set of application features focused and easily fixed the bugs at launch. We all know Feature Creep kills an app’s performance; you’ll be surprised to learn it has similar effect on marketing. A good marketing campaign should clearly (but briefly) outline the benefits of a product and deliver the message to target audience using as few words as possible. After all, a “fresh” smartphone holder doesn’t even know he needs a better shopping list. How on earth are you going to market your arguably cool & sexy app stuffed with features when you basically have 10 seconds to win users’ attention? Avoiding Feature Creep is a key factor to planning (and launching) a successful marketing campaign.

How to Persuade Potential Clients to Choose Your Services and Not Your Competition

how_to_persuade_clients_4Getting new customers is tough for most businesses. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face when starting a new business. But all of this can be a thing of the past. By following the suggestions below, you should have no problem persuading potential clients to choose your services over your competition.

Build a presence online

These days it is absolutely necessary for a company to have its own website. When potential clients want to find out more information about your products and services, the first place they’ll go is to the Internet. Clients usually prefer to check your website first because it’s more convenient – they can get the information they need at any time without the inconvenience of contacting a company representative directly. After spending time on your website, then clients can make an informed decision about proceeding with your company

Clients need to be able to find your website

There are a variety of ways that potential clients may be referred to your website. Perhaps they’ve heard of you from a friend or saw a print advertisement. But the most effective way to direct customers to your site is through search engine results.

Have you ever heard the saying “80% of success is showing up”? Well, the same is true for search engines. In order to be successful at driving more customers to your site, you need to show up in the search engine results.

There are a couple of ways you could show up in search results. The first way is to have Google, Bing, or Yahoo associate relevant search terms with your website. For example, if you are a real estate agent it is extremely important to appear in the results for search terms such as “real estate agent,” “buy a house,” and “apartment for sale,”. This applies to all other professional services as well.

So how do you make sure that search engines recognize that these keywords apply to your website? Simply building a website is not enough. You need to develop an effective search engine optimization (SEO) strategy, which can be done through a professional SEO agency. A professional SEO agency can help your website rank higher in search engines so that clients will be able to find you more easily.

Another method you can use to ensure that clients find your website is to use Google AdWords. Google AdWords is a program where you can buy ad space at the top of the search results page for certain keywords. This can help your business grow whether you’re a small florist store or a multinational corporation. The downside, however, is that customers often trust search results that appear organically instead of those that have been paid for directly.

Know your customer

In order to make sure that clients choose you over the competition, you should know who your customer is. It is best to have a targeted message that is tailored to your audience. The more you can personalize your products and services to fit the desired audience, the more likely it is that customers will respond.

The end goal is not just to sell something to your client, it is to fulfill a need. Take some time to consider what your customers’ needs are. How will your products/services help them? What are the benefits for your clients? Then you need to make sure that the content on your website and promotional materials convey this message clearly. By connecting with the client and demonstrating how you can help, you are increasing the chances that they will want to work with you in the future.

Show that you’ve provided valuable service to others

Unfortunately, in today’s society people often doubt the veracity of claims made on the internet. Customers want proof that your company will reliably provide the services described on your website. That’s why it’s vital to offer social proof.

Social proof is when people take cues from others to determine their actions. For example, many people look at online reviews before deciding whether to purchase an item or not. You may not offer a ratings system to your clients, but you can provide them with testimonials. By presenting multiple testimonials from past clients on your site, that will confirm to potential clients that the products and services that your company provides are valuable.

Offer a guarantee

Another way to encourage clients to choose you over your competition is to offer them a guarantee. If customers are wavering and unsure about which company to hire, they will feel more secure giving their business to a company that provides them with a written assurance of quality.

Establishing your business and building your client base can be difficult. There is a sea of competition out there but there’s no need to feel overwhelmed. By developing an online presence, ranking in search engine results, and demonstrating your value to clients, you’re well on your way to a thriving business.

Build Clients Trust

Clients tend to avoid dealing with persons or companies that they don’t trust. Building a healthier client relationship can be an asset in convincing, persuading, and winning clients.

It is not hard to build trust in a business relationship. There are a few issues that you have to consider in order to secure your clients trust. Your blog must project the notion that:

  • You honestly have something of value to offer to the relationship.
  • You show true interest in your clients. Curiosity about people is a crucial element of relationship building.
  • You enhance consistency. Your behavior must be consistent and persistent over time.
  • You approach selling as a way of helping the customer. See to it that your mission is to determine the real areas where you and your client can work together.
  • You are open to the idea that in some situation the customer might be better served elsewhere. This will convince the clients that you have their best interest at heart.
  • You show real integrity. Never promise what you can’t deliver.

7 Definite Donts in Outbound Telemarketing

download (1)In today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal; and a goal shared by the entire team.

3. Don’t prospect with insufficient product knowledge

This is a gargantuan no-no in outbound telemarketing. What is the purpose of prospecting and pitching a sale when you don’t know the details of what you are selling? Moreover, the modern consumer is not naïve. With technological advancements, visible product reviews online, viral word of mouth, and rampant inputs on social media, today’s consumer are well-aware of much as any product there is on the planet.

4. Don’t break the law

This, of course, is a no-brainer. It is important to abide by the laws, especially when it pertains to the list of individuals on the ‘do not call’ list. Regulatory fines are steep, so it is important to abide by the rules.

5. Don’t rely on the script

It is hard to express genuine customer concern when reciting from a script. Moreover, it is hard to sound confident to a customer when heavily relying on the word-for-word content on the script. There is a difference between being script-reliant to being conversant and spontaneous while still sticking to the idea from the script.

6. Don’t skip evaluating post-campaign results

It is painstakingly important to evaluate post-campaign results. This is to improve the next possible campaign and to reconstruct should there be any lapses on it.

7. Don’t take money too soon

Just because you made a sale doesn’t mean you can neglect your customer. One of the important facets in lead generation is lead nurturing – and this is an integral part of maintaining a relationship with a client.

The Importance of Market Research in the Healthcare Industry

downloadTo fully grasp the importance of market research in the healthcare industry as well as in other types of businesses, here’s a list of its advantages and why businesses shouldn’t skip this part.

To craft the appropriate strategies that best suit the intended market

Most businesses have taken advantage of the power of marketing to promote and advertise their products and services to the public. However, for the marketing campaign to be fully successful, accurate data and analysis are needed to craft the appropriate strategies that best suit the intended market. This is why research should be at par with marketing itself to get the expected results. Without the data from the market research, chances are, you might get the wrong reports which could potentially hurt your company.

To be updated and to add credibility points

Market research has become a trend in the business world to prove their credibility in providing accurate data and reports, especially to prove their products and services’ effectiveness. There are two main reasons why market research is an important tool in the healthcare industry. The first reason is as stated above which is to serve as an analysis of the data available in the marketplace, and the second one is to collect feedback, opinions, and testimonies from the patients to make the accurate reports, may it be for a particular product or health company.

To create the exact health services/products that most people need

Aside from being a research analysis tool that provides appropriate data for the marketing campaign, it is also a crucial stage to create the exact health services or products that will surely sell in the market. Would you want to mass produce a certain type of medicine for a disease that only 2 percent of people suffer? It would make sense if your company will develop medicines that could cure the diseases which are rampant in the society at the time being. It is the ultimate tool to measure what particular products and services are most profitable in the market.

To determine the exact marketing mix

For a health company to be successfully in the business field, it must have the perfect marketing mix. The marketing mix includes the products or services’ price, marketing methods, and distribution channels. These are relevant details that attract potential customer to buy your products or avail your services. Precise analysis must be done to get the exact marketing mix, and this analysis could only be possible if accurate data are given.

For a business like the healthcare industry, market research is a necessary action to take into account the essential ingredients that could help grow the business and be successful in the field. Without it, the healthcare industry will have difficulties in making health products and creating the best proposals which the majority of people need the most.

 

Tips to Buying the Best Quality Promotional Lanyards

Promotional_Lanyards_Are_Ideal_For_Exhibitions_and_ConferencesPromotional lanyards are probably one of the most popular promotional products purchased by companies around the world each and every day. There are numerous factors you are going to want to take into consideration when it comes to buying promotional lanyard to ensure you choose the right quality and that the product you purchase is used by your customers moving forward, providing you with the brand visibility you expect and deserve.

You want to give your clients what they want and what they will use. This means making use of bright colours and ensuring that the product you purchase can manage a key card, an ID card or a set of keys, depending on how your clients want to use them moving forward.

It is imperative that before you start designing your promotional lanyard, you know exactly what your customer want. Knowing your audience will help you identify with them and then choose a product that you know they will want to use moving forward. The last thing you want is to hand these items out, only to have the client throw them in a drawer at the office and forget about them. You want and need to be memorable at all times, always being the first company they call.

Another important factor to consider when choosing promotional lanyards is to identify the purpose of the product. Do you intend handing them out at a trade show or exhibition, do you want to give them to your customers as a gift for their loyalty or are you going to hand them out during an upcoming sale? The use can help you with the design and what you include on the lanyard to make them special and wanted.

Focus on the detail. This is so important. When choosing a promotional product specialist company don’t only focus on affordable pricing and fast turnarounds. You want an excellent quality product which is completed with attention to detail to ensure your branding is on display for years to come. Buying poor quality may see your company name washing off the promotional lanyard after it gets wet for the first time or it breaks after being used a few times. You can avoid these problems by ensuring that you pay very close attention to detail, request samples and ensure quality before placing an order.

Identify if you intend the promotional lanyard to be used over the short term, maybe only during an event or if you are looking for a more long term solution where customers can use it to hold their ID cards, access cards or keys. This will help you identify whether to invest in the highest quality product or if you can work to a slightly lower quality, while still maintaining good quality based on how long you think the product will be used.

Consider the load that the promotional lanyard is going to have to handle each day. Remember someone using it to hold a set of keys is going to put more pressure on the item than someone who is using it to keep their ID or access card around their neck so they don’t lose it. This is something serious to consider. It is always best to focus on a heavier load, so that you know the quality of the promotional lanyard you choose will provide your clients and staff with years of use and enjoyment.

Finally look at turnaround times. You want to work with the promotional product company from the beginning of the project to the end to ensure that you get the products to your door without delay and with plenty of time before you intend handing them out.