How to Persuade Potential Clients to Choose Your Services and Not Your Competition

how_to_persuade_clients_4Getting new customers is tough for most businesses. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face when starting a new business. But all of this can be a thing of the past. By following the suggestions below, you should have no problem persuading potential clients to choose your services over your competition.

Build a presence online

These days it is absolutely necessary for a company to have its own website. When potential clients want to find out more information about your products and services, the first place they’ll go is to the Internet. Clients usually prefer to check your website first because it’s more convenient – they can get the information they need at any time without the inconvenience of contacting a company representative directly. After spending time on your website, then clients can make an informed decision about proceeding with your company

Clients need to be able to find your website

There are a variety of ways that potential clients may be referred to your website. Perhaps they’ve heard of you from a friend or saw a print advertisement. But the most effective way to direct customers to your site is through search engine results.

Have you ever heard the saying “80% of success is showing up”? Well, the same is true for search engines. In order to be successful at driving more customers to your site, you need to show up in the search engine results.

There are a couple of ways you could show up in search results. The first way is to have Google, Bing, or Yahoo associate relevant search terms with your website. For example, if you are a real estate agent it is extremely important to appear in the results for search terms such as “real estate agent,” “buy a house,” and “apartment for sale,”. This applies to all other professional services as well.

So how do you make sure that search engines recognize that these keywords apply to your website? Simply building a website is not enough. You need to develop an effective search engine optimization (SEO) strategy, which can be done through a professional SEO agency. A professional SEO agency can help your website rank higher in search engines so that clients will be able to find you more easily.

Another method you can use to ensure that clients find your website is to use Google AdWords. Google AdWords is a program where you can buy ad space at the top of the search results page for certain keywords. This can help your business grow whether you’re a small florist store or a multinational corporation. The downside, however, is that customers often trust search results that appear organically instead of those that have been paid for directly.

Know your customer

In order to make sure that clients choose you over the competition, you should know who your customer is. It is best to have a targeted message that is tailored to your audience. The more you can personalize your products and services to fit the desired audience, the more likely it is that customers will respond.

The end goal is not just to sell something to your client, it is to fulfill a need. Take some time to consider what your customers’ needs are. How will your products/services help them? What are the benefits for your clients? Then you need to make sure that the content on your website and promotional materials convey this message clearly. By connecting with the client and demonstrating how you can help, you are increasing the chances that they will want to work with you in the future.

Show that you’ve provided valuable service to others

Unfortunately, in today’s society people often doubt the veracity of claims made on the internet. Customers want proof that your company will reliably provide the services described on your website. That’s why it’s vital to offer social proof.

Social proof is when people take cues from others to determine their actions. For example, many people look at online reviews before deciding whether to purchase an item or not. You may not offer a ratings system to your clients, but you can provide them with testimonials. By presenting multiple testimonials from past clients on your site, that will confirm to potential clients that the products and services that your company provides are valuable.

Offer a guarantee

Another way to encourage clients to choose you over your competition is to offer them a guarantee. If customers are wavering and unsure about which company to hire, they will feel more secure giving their business to a company that provides them with a written assurance of quality.

Establishing your business and building your client base can be difficult. There is a sea of competition out there but there’s no need to feel overwhelmed. By developing an online presence, ranking in search engine results, and demonstrating your value to clients, you’re well on your way to a thriving business.

Build Clients Trust

Clients tend to avoid dealing with persons or companies that they don’t trust. Building a healthier client relationship can be an asset in convincing, persuading, and winning clients.

It is not hard to build trust in a business relationship. There are a few issues that you have to consider in order to secure your clients trust. Your blog must project the notion that:

  • You honestly have something of value to offer to the relationship.
  • You show true interest in your clients. Curiosity about people is a crucial element of relationship building.
  • You enhance consistency. Your behavior must be consistent and persistent over time.
  • You approach selling as a way of helping the customer. See to it that your mission is to determine the real areas where you and your client can work together.
  • You are open to the idea that in some situation the customer might be better served elsewhere. This will convince the clients that you have their best interest at heart.
  • You show real integrity. Never promise what you can’t deliver.

7 Definite Donts in Outbound Telemarketing

download (1)In today’s time, it is never enough to know the do’s in outbound telemarketing – or in any form of marketing. It is never enough to settle for a list of instructions on what to do to make your business successful and to continue generating leads on a daily basis. It is also important to know the absolute don’ts in marketing – outbound telemarketing for that matter. Here is the list:

1. Don’t settle for poor targeting

This would be in relation to finding possible clientele for a campaign. Successful targeting includes extensive research. Successful companies are aware of who their target individuals are, and they completely understand how to qualify leads to saving time as much as possible. This is also to avoid prospecting the wrong people – people who would be more suitable prospects for another campaign.

2. Don’t do poorly defined campaigns

One critical aspect in a well-defined campaign is having a goal. Moreover, a goal must be SMART. By SMART, it means that it is specific, measurable, attainable, realistic, and time-bound. Marketing pros make a well-defined campaign – and that includes having a goal; and a goal shared by the entire team.

3. Don’t prospect with insufficient product knowledge

This is a gargantuan no-no in outbound telemarketing. What is the purpose of prospecting and pitching a sale when you don’t know the details of what you are selling? Moreover, the modern consumer is not naïve. With technological advancements, visible product reviews online, viral word of mouth, and rampant inputs on social media, today’s consumer are well-aware of much as any product there is on the planet.

4. Don’t break the law

This, of course, is a no-brainer. It is important to abide by the laws, especially when it pertains to the list of individuals on the ‘do not call’ list. Regulatory fines are steep, so it is important to abide by the rules.

5. Don’t rely on the script

It is hard to express genuine customer concern when reciting from a script. Moreover, it is hard to sound confident to a customer when heavily relying on the word-for-word content on the script. There is a difference between being script-reliant to being conversant and spontaneous while still sticking to the idea from the script.

6. Don’t skip evaluating post-campaign results

It is painstakingly important to evaluate post-campaign results. This is to improve the next possible campaign and to reconstruct should there be any lapses on it.

7. Don’t take money too soon

Just because you made a sale doesn’t mean you can neglect your customer. One of the important facets in lead generation is lead nurturing – and this is an integral part of maintaining a relationship with a client.

The Importance of Market Research in the Healthcare Industry

downloadTo fully grasp the importance of market research in the healthcare industry as well as in other types of businesses, here’s a list of its advantages and why businesses shouldn’t skip this part.

To craft the appropriate strategies that best suit the intended market

Most businesses have taken advantage of the power of marketing to promote and advertise their products and services to the public. However, for the marketing campaign to be fully successful, accurate data and analysis are needed to craft the appropriate strategies that best suit the intended market. This is why research should be at par with marketing itself to get the expected results. Without the data from the market research, chances are, you might get the wrong reports which could potentially hurt your company.

To be updated and to add credibility points

Market research has become a trend in the business world to prove their credibility in providing accurate data and reports, especially to prove their products and services’ effectiveness. There are two main reasons why market research is an important tool in the healthcare industry. The first reason is as stated above which is to serve as an analysis of the data available in the marketplace, and the second one is to collect feedback, opinions, and testimonies from the patients to make the accurate reports, may it be for a particular product or health company.

To create the exact health services/products that most people need

Aside from being a research analysis tool that provides appropriate data for the marketing campaign, it is also a crucial stage to create the exact health services or products that will surely sell in the market. Would you want to mass produce a certain type of medicine for a disease that only 2 percent of people suffer? It would make sense if your company will develop medicines that could cure the diseases which are rampant in the society at the time being. It is the ultimate tool to measure what particular products and services are most profitable in the market.

To determine the exact marketing mix

For a health company to be successfully in the business field, it must have the perfect marketing mix. The marketing mix includes the products or services’ price, marketing methods, and distribution channels. These are relevant details that attract potential customer to buy your products or avail your services. Precise analysis must be done to get the exact marketing mix, and this analysis could only be possible if accurate data are given.

For a business like the healthcare industry, market research is a necessary action to take into account the essential ingredients that could help grow the business and be successful in the field. Without it, the healthcare industry will have difficulties in making health products and creating the best proposals which the majority of people need the most.


Tips to Buying the Best Quality Promotional Lanyards

Promotional_Lanyards_Are_Ideal_For_Exhibitions_and_ConferencesPromotional lanyards are probably one of the most popular promotional products purchased by companies around the world each and every day. There are numerous factors you are going to want to take into consideration when it comes to buying promotional lanyard to ensure you choose the right quality and that the product you purchase is used by your customers moving forward, providing you with the brand visibility you expect and deserve.

You want to give your clients what they want and what they will use. This means making use of bright colours and ensuring that the product you purchase can manage a key card, an ID card or a set of keys, depending on how your clients want to use them moving forward.

It is imperative that before you start designing your promotional lanyard, you know exactly what your customer want. Knowing your audience will help you identify with them and then choose a product that you know they will want to use moving forward. The last thing you want is to hand these items out, only to have the client throw them in a drawer at the office and forget about them. You want and need to be memorable at all times, always being the first company they call.

Another important factor to consider when choosing promotional lanyards is to identify the purpose of the product. Do you intend handing them out at a trade show or exhibition, do you want to give them to your customers as a gift for their loyalty or are you going to hand them out during an upcoming sale? The use can help you with the design and what you include on the lanyard to make them special and wanted.

Focus on the detail. This is so important. When choosing a promotional product specialist company don’t only focus on affordable pricing and fast turnarounds. You want an excellent quality product which is completed with attention to detail to ensure your branding is on display for years to come. Buying poor quality may see your company name washing off the promotional lanyard after it gets wet for the first time or it breaks after being used a few times. You can avoid these problems by ensuring that you pay very close attention to detail, request samples and ensure quality before placing an order.

Identify if you intend the promotional lanyard to be used over the short term, maybe only during an event or if you are looking for a more long term solution where customers can use it to hold their ID cards, access cards or keys. This will help you identify whether to invest in the highest quality product or if you can work to a slightly lower quality, while still maintaining good quality based on how long you think the product will be used.

Consider the load that the promotional lanyard is going to have to handle each day. Remember someone using it to hold a set of keys is going to put more pressure on the item than someone who is using it to keep their ID or access card around their neck so they don’t lose it. This is something serious to consider. It is always best to focus on a heavier load, so that you know the quality of the promotional lanyard you choose will provide your clients and staff with years of use and enjoyment.

Finally look at turnaround times. You want to work with the promotional product company from the beginning of the project to the end to ensure that you get the products to your door without delay and with plenty of time before you intend handing them out.